Title and credits

Opening titles and credits usually appear  within the first ten minutes of the text, this could mean that they are shown right at the very start, after a short clip or they are integrated into the text. The purpose of the opening titles is to set up the text but are the same time, also build up the audiences expectations. The style or theme of the title sequence is usually linked to the genre of the text

 

For example in 'Se7en' the titles and credits  enter the film in the first ten minutes which quite different. The film is a psychological thriller and a serial killer forces each one of his victims to embrace one of the seven deadly sins. The style of the titles and credits is very errie, with help from the non-diegetic soundtrack in the back ground and the jumpy/childlike style of the font helps to create a well connected theme that links to the genre of the text. The main character is not shown until the end of the sequence butthat allows the audience to create and or build expectations as to what the main character will be like and we can assume it's him who's creating the book.

 

When trying to decide how and incorporate titles and credits in my two minute opening, I wanted them to appear in the middle or in between sections of my text in order to create a certain mood/tone for the rest of the two minutes. When looking at previous examples I was unable to find one text that had everything i wanted, so chose to take different elements from several texts so i could create the tone I wanted. I really liked the dark and very gritty opening to casino royal as it set up the mood to the rest of the film, very tense and gripping.

When thinking about a way to include the names of cast and the director i wanted to make it look like they were meant to be there, so i had to think of a way to incorporate them into the set and or the props. I got the idea from 'School of Rock', they were able to include the names on extras, scenery and props. This is something i will try to do in my two minutes but it may not be as complicated, i may just use one design for more than one name.

When designing my two minutes I wanted to find a way of including my production company and create the illusion that time had past between each shot, so to do that i included a lot of fading in and out. I got the idea from the titles and credits from 'The Sixth Sense', they have used a lot of fade outs and after each one the names appear over a still image.